Amazon Prime Video will start running commercials starting in early 2024

Amazon Prime Video announced plans to introduce advertisements during its shows and movies beginning in early 2024, with pricing tiers for ad-supported and ad-free content to maintain investment in content.

New Direction: Amazon stated that ads will be added to Prime Video content starting in 2024, maintaining its $14.99 per month subscription cost.
* Prime Video’s ad inclusion aims to allow for continued content investment over a prolonged period.
* The company promises to have “meaningfully fewer ads” than other streaming TV providers and linear TV.

Details of the Plan: Amazon Prime Video will offer two tiers of subscriptions
* These tiers will be introduced first in the US, UK, Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year.
* Emails will be sent to Prime members several weeks before these changes go into effect with instructions on how to opt for ad-free viewing.

Broader Streaming Trend: This follows a pattern of other streaming services introducing ad-tier systems to maintain affordable subscription costs without compromising on content.
* Disney+ and Netflix introduced similar pricing models for ad-free content last year, and Apple TV+ has reportedly hired a digital video advertising executive to potentially develop a similar model.

View original article on NPR

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