‘X’ logo installed atop Twitter building, spurring San Francisco to investigate

San Francisco has opened a complaint and launched an investigation into the ‘X’ sign installed atop the former Twitter headquarters by owner Elon Musk, due to permit concerns.

The sign saga: Musk’s new ‘X’ logo was installed on top of the downtown building on Friday, without official permits for design and safety, according to city officials.
* San Francisco police had stopped workers from removing Twitter’s iconic bird logo from the side of the building earlier on Monday, due to safety concerns for pedestrians.
* “Planning review and approval is also necessary for the installation of this sign,” said Patrick Hannan, spokesperson for the Department of Building Inspection.

About the ‘X’: Elon Musk, who bought Twitter for $44 billion last year, unveiled the ‘X’ logo to replace Twitter’s famous blue bird as part of his rebrand of the platform.
* Musk, also CEO of Tesla, renamed Twitter’s corporate name to X Corp after he bought it, and has a personal fascination with the letter — one of his children is named ‘X’.
* The ‘X’ logo started appearing at the top of the desktop version of Twitter on Monday.

Ongoing investigation: The city is now investigating the unpermitted sign installation.
* Any replacements or additions to the building’s exterior require a permit for safety reasons and to ensure consistency with the historic nature of the building, according to city regulations.
* Details of any penalties or actions to be taken are yet to be revealed.
* The investigation situation was last updated on Friday, with a worker seen making adjustments to the sign.

View original article on NPR

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