Threads, Meta’s new social media application, is rapidly gaining users and being dubbed as the ‘Twitter killer’.
Threads versus Twitter: Threads is a new space for real-time, public conversations, similar to Twitter.
* Threads is integrated with Instagram and uses a similar interface to Twitter.
* Within 7 hours of its launch, Threads had already gained over 10 million users, showing its potential challenge to Twitter.
A different kind of competition: Threads stands out amongst other Twitter alternatives due to its scale and data.
* Meta’s existing user base of over 3 billion across its platforms provides a substantial target for conversion to Threads.
* By midday Tuesday, over 30 million people had joined Threads.
Comparison of User Volumes: Threads has seen a rapid increase in its user base, although still comparatively smaller to Twitter’s.
* Twitter had around 326 million active monthly users in 2017.
* The huge buzz on Twitter about Threads suggests many users are at least aware of the new platform.
Challenges ahead for Threads: Despite early success, Threads has several hurdles to tackle.
* Escalating data privacy concerns have prevented Threads from launching in the European Union.
* Financial stability is another question mark for Threads, as Meta invests heavily in its virtual reality venture, the Metaverse.
* Whether the users embrace Threads and shape it into the social platform they are looking for remains to be seen.
Final Verdict: Can Threads replace Twitter?
* Much of Threads’ success may depend on its ability to establish itself as a friendly and welcoming community, as indicated by Mark Zuckerberg.
* Tech analyst Faine Greenwood highlights the challenge of maintaining user interest once they are on the platform. They may be turned off if they feel they need to censor what they’re saying because their social spaces have become too broad.
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