LGBTQ+ creatives rely on Pride Month income. This year, they’re feeling the pinch

LGBTQ+ creatives are experiencing a decrease in Pride Month income as brands become more cautious in their support due to backlash.

The situation: Businesses that usually collaborate with queer influencers and creatives during Pride Month have reduced their visible marketing efforts due to increased anti-transgender protests involving big-name brands.
* This has directly affected LGBTQ+ creatives who have depended on this income and collaboration for their financial budgets.

Behind the issue: Major brands like Anheuser-Busch and Target have experienced backlash, causing them to reevaluate their sponsorships and partnerships, particularly those that may cause controversy.

Impact on creatives: LGBTQ+ influencers, including nonbinary designer MI Leggett and TikTok creator Hima Sabatine, have noticed fewer inquiries and diminished income from Pride Month-related collaborations.
* In previous years, these partnerships fostered visibility and representation for the LGBTQ+ community.

Navigating change: Some companies may prioritize quieter methods of support, such as donations to LGBTQ+ advocacy groups, to minimize controversy while still contributing to the cause.

View original article on NPR

This summary was created by an AI system. The use of this summary is subject to our Terms of Service.

Contact us about this post






Leave a Reply

Your email address will not be published. Required fields are marked *