Netflix’s pop-up eatery serves up an alternate reality as Hollywood grinds to a halt – Gist It

Netflix’s pop-up eatery serves up an alternate reality as Hollywood grinds to a halt

Amidst an ongoing Hollywood labor dispute, Netflix’s pop-up eatery dubbed “Netflix Bites” offers patrons a taste of its unscripted cooking shows, causing fans and strikers to question the timing and purpose of the promotion.

The Experience: Patrons of the Netflix Bites pop-up get to sample dishes crafted by chefs featured on Netflix culinary shows.
* The restaurant offers a ‘screen-to-table’ experience where viewers can try dishes from their favorite Netflix cooking shows.
* The location is visually appealing, looking like a theatrical set and offers instant photo-ops with Netflix-branded items.
* While some diners enjoyed the experience, others were disappointed with the food quality due to the absence of the featured chefs.

Criticism Amidst Labor Disputes: The lavish marketing behind Netflix Bites is happening simultaneously with major labor fights in Hollywood.
* The promotional campaign’s timing is viewed as surreal as major studios including Netflix are embroiled in contract disputes with actors’ and writers’ unions.
* While Netflix Bites aims to offer escapism, it has left fans like Justin Bernal conflicted as labor disputes continue to linger.
* Striking members of the WGA picketed Netflix Bites on opening night to express their dismay at the company’s expenditure on the restaurant while negotiations remained stagnant.

Netflix’s Response: Netflix maintains the restaurant serves as a marketing ploy rather than a profit-making venture.
* The streaming service spent approximately 8% of its $32 billion revenue in 2022 on marketing events according to data from Statista.
* Actors and writers are demanding better wages, increased residual payments, and protections from AI usage.

Currently Trending: Despite controversy, Netflix Bites is seeing significant demand.
* Many tables are sold out for the next 30 days, with daily waitlists ranging from 300 to 500.
* Netflix, unperturbed by the criticism, did not comment but continues to run the pop-up, currently without an official end date.

View original article on NPR

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July 25, 2023

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